Development of IPRO Materials in 5 Super-Priority Destinations

The Ministry of Tourism and Creative Economy, in collaboration with the DESMA Center, is compiling attractive investment opportunities in the tourism sector that are ready to be offered through the “Investment Project Ready to Offer” (I-PRO) document, which provides a complete and comprehensive explanation of investment project opportunities ready for offering.

The government has designated tourism and the creative economy as one of its priority development sectors. The development of tourism and the creative economy is being carried out in the 5 Super Priority Destinations: Toba, Borobudur, Lombok-Mandalika, Labuan Bajo-Flores, and Likupang.

It is hoped that the development needs in the tourism and creative economy sectors can be met, in part, through investment in these Super Priority Destinations. The presentation of comprehensive, structured, and thorough data is expected to provide the information needed to invest in selected tourism projects offered in these five Super Priority Destinations.

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DESMA Center works to realize sustainable tourism through consultancy and the implementation of interventions at every level of tourism destinations, guided by a sustainability approach. We provide planning, management, development, and marketing services for tourism destinations using a strategic approach to sustainable tourism. Since its establishment in 2010, DESMA Center has continuously encouraged and engaged government, the private sector, communities, associations, and other stakeholders in facilitating tourism destination development that takes into account sustainable economic, social, cultural and environmental aspects. With sustainable tourism development as our core principle, we remain consistent and professional in delivering the best service. The key to our success is every team member's commitment to delivering quality. DESMA stands for DEStination MAnagement, because we believe that a sustainable, inclusive, integrated and quality tourism ecosystem begins with strategic, effective and applicable planning, development and management of tourism destinations in line with the principles of sustainability.

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